The League of Friends of South Petherton Hospital (LoF) has worked with award-winning design agency Mammal Create to develop our fantastic new logo.

The LoF is delighted to have a fresh visual identity which we believe communicates our friendly, innovative and professional outlook extremely well. Already it features on the website as well as our new stationery, and our logo will enable us to achieve a cohesive visual identity across all LoF materials as we roll-it-out over the year.

A bit about the logo
As we have such a long name with two distinct parts – League of Friends / South Petherton Hospital – creating a unifying logotype that affords clarity and readability was a real challenge for the designers. However, by emphasising the words ‘League’ and ‘Friends’ together with the original placement of all textual elements, they succeeded in promoting the key aspects of the charity.

The round logo marque formed of a group of small circles represents regeneration, dark and light, holding and caring. A single colour was chosen for visual simplicity as well as for cost-effectiveness. The colour indigo appealed as it suggests ‘intelligence’ and ‘strength’ as well as being versatile when used in print or digital formats. So there you have it, the new logo design in a nutshell.

We are really looking forward to using our new visual identity and it will certainly help us to have a more distinctive and recognisable presence in the South Petherton community.

It was a pleasure to work with Bristol’s Mammal Create team who, as well as being extremely creative and experienced designers, were supportive and helpful at each stage of the design process.